April 10, 2024
PARIS, France
World athletics company PUMA has introduced its first around the globe model campaign in 10 years “FOREVER. A lot quicker. – See The Activity Like We Do” with the aim to strengthen PUMA’s positioning as the Swiftest Sports activities Manufacturer in the planet. The marketing campaign conveys the brand’s distinctive connection with pace and invitations everyone – skilled and each day athletes alike – to see the match like PUMA does.
PUMA was launched in 1948 by Rudolf Dassler who experienced the eyesight to make footwear that make athletes agile, nimble and fast – just like a puma. Above the previous 75 yrs, PUMA has labored with the swiftest athletes, golf equipment and federations in the environment to create cutting-edge improvements that deliver sporting excellence and victories that dwell without end in the memories of supporters throughout the globe.
This year – through the globally highlighted Brand name Campaign – PUMA is demonstrating how velocity has constantly been deeply rooted in the brand’s DNA. Velocity has generally been PUMA’s vantage place. The motivation to be speedier and overtake other folks is in everyone’s mother nature. To go a lot quicker gives you joy and an adrenaline hurry like no other. The passion for speed is basically universal. “See The Video game Like We Do: Eternally. More rapidly.” indicates to see sports and athletics tradition in different ways and in the long run get in a way only the swiftest can. In a way only PUMA can. PUMA has usually been able to be the 1st to see the following engage in, rapid to act on its intuition, and established the tempo for other individuals to abide by. This is what allows us to see the game differently, obstacle conventions and produce moments that will are living with us for good.
“Everyone dreams of obtaining a superpower and speed is PUMA’s,” explained Arne Freundt, CEO of PUMA. “Speed is the superpower the greats use to adjust the game. Just like our earth icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that velocity unlocks athletic performance and victory in everybody. Via our potential to provide pace to life, PUMA invites all people to split as a result of their personal restrictions, unlock their personalized best and turn out to be a better edition of by themselves, allowing them to see the game like we do: Permanently. A lot quicker.”
“Our new global brand name marketing campaign is PUMA’s major advertising financial investment ever,” claimed Richard Teyssier, Vice President Brand name and Internet marketing. “It is the 1st time that PUMA has one particular one message – Forever. Speedier. – all through the full 12 months and across all performance types these kinds of as Football, Working, Basketball and Handball. The holistic manufacturer message is psychological and unique to make absolutely sure it connects and resonates with our goal shoppers.”
“FOREVER. Faster. – See The Video game Like We Do” launches on April 10 and will be communicated throughout the full media combine, such as Social Media, Television, PR, Out Of Residence Media and Details of Sale all over the world. It will contain a hero brand name movie and supporting resourceful assets with featured major athletes, these as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many many others. Later this 12 months, PUMA will present dedicated model films and inventive assets for The CONMEBOL Copa The usa, UEFA Euro 2024, and The 2024 Summer Olympics.
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